9 Key Elements of an Effective Social Media Marketing Strategy

9 Key Elements of an Effective Social Media Marketing Strategy

 

You know what elevates sales like nothing else?

An effective social media marketing strategy!

And what makes social media a powerful tool for successful digital marketing?

The fact that as much as 90% of young adults use various social media networks every single day.

This means a well-developed social media marketing strategy can help you reach out to a larger audience as compared to traditional marketing tactics. 

How to Create an Effective Social Media Marketing Strategy?

The number of social media users is increasing every day, and so should your marketing efforts.

So, if you really want to connect with your customers and build your brand’s authority, while simultaneously attracting more visitors to your site, making more sales, and generating more revenue, we recommend you to go social!

Here’s a list of 9 key elements that are necessary for an effective social media marketing strategy:

 1. Know Your Target Audience

Effective social media marketing, or digital marketing for that matter, is majorly about knowing and understanding your target audience. 

So, if you don’t have a clear idea of who your target audience is, then you’d need to create an audience persona. 

How?

For instance, if you own a business located UK, a social media marketing agency nearby can help create your customer persona by taking in view the demographics of your prospects. This may include the behavioral characteristics of your audience, their age, gender, relationship status, interests, needs, and more.

 

 

2. Identify Your Key Goals and Objectives

Once you’ve understood your audience, it’s time to identify certain key goals for your social media marketing strategy. 

Some of your top goals may include:

  • Building your brand awareness
  • Getting more web traffic
  •  Lead generation

Moreover, you’d also need to align your goals with certain metrics in order to be able to measure your ROI. 

Confused?

Here’s how you can track your ROI by associating goals with metrics:

3. Determine Your Marketing Budget

Done with the goals?

Then move on to setting a budget for your social media marketing strategy. 

When marketing through social media, you’d need to invest in the following:

  • The content for your campaign
  •  Paid promotions
  • Social media management tools
  • Efforts for community engagement
  • Analytics tools

Apart from this, if you can afford, we recommend you to choose the best social media marketing services in Slough, or anywhere near you, for successful digital marketing.

4. Outsource Professionals or Build a Team of Experts

As we just discussed above, if you want to achieve your social media marketing goals, and have enough funds as well, hire professionals to get the job done. 

Or, you can also build your own internal team for social media marketing that works. 

And that’s the big decision you need to make here!

While small businesses often prefer hiring professionals, some large enterprises may also find it difficult to secure enough internal resources to run successful social media marketing campaigns. 

You can utilize a combination of both internal and external resources and hire freelancers who can manage your social media accounts. Or, if you want your social media marketing strategy to be

successful, we recommend you to outsource the work to professionals. 

Why? 

Because agencies know how to maximize your marketing budget and can help you get the most out of your marketing campaigns.

Also, they’d know how to structure and target your social media marketing campaigns on various platforms. 

All in all, with their team of experts, a social media marketing agency can help increase your brand awareness and online presence dramatically, while making sure you gain more than you invest.

 

5. Research Your Content and Strategy

Once you’ve decided who’d be running your social media campaign and the tools that they’d be using, it’s time to research these two major things:

  • The content for your campaign
  • Your content posting strategy

Your campaigns would likely be a combination of your own content and some shared useful content of others. 

And so, you’d need to spend some time researching for relevant blogs, memes, and more. 

After you’ve found the perfect content, research, and create a posting strategy, that is, how often would you be posting the content and the social media platforms that you’d post on. 

6. Choose the Right Social Media Platforms

If you want to effectively target your prospects, this one’s a must!

If you don’t know this already, an average social media user has as much as five social media accounts. Which is why, you’d need to plan your strategy for every single platform. 

Is it possible? Of course not.

So, what you need to do is consider the purpose of various social media platforms and how it is relatable to your business. 

Also, have a deeper look at the demographics of your target audience and choose a platform accordingly. 


 7. Produce Highly Engaging Content

Well, isn’t that obvious?

If you want your prospects to actually stop and look at your posts, create content that’s worth seeing, reading, and of course, sharing. 

Also, don’t just stick to blog posts and memes, because consistency is boring.

Here are some forms of content that you should be creating for optimal performance:

  • Visual
  • Emotional
  • Useful and educational

8. Integrate with Your Digital Marketing Strategy

If you’re thinking that social media marketing is just about brand awareness, think again!

An effective and well-developed social media marketing strategy can actually help improve your sales. 

Which is the major reason why you should integrate your social media marketing strategy into your overall digital marketing strategy.

You might want to integrate the following marketing strategies:

You can make all of the above strategies to work together and keep the digital marketing wheel moving in order to increase your leads, customers, and of course, your sales!

9. Track and Evaluate the Analytics

Lastly, a social media marketing strategy can’t be really effective without proper analytics tracking. 

That’s because tracking analytics allows you to understand what kind of promotion strategies actually work, and also the ones that don’t. 

So, use some tools, and start measuring the success of your social media campaigns. 

 

By - 16 Mar 2020

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