4 Major Signs Your SEO Strategy Isn't Working

SEO is the key to increasing the flow of high-quality organic traffic to your website.

While lots of businesses opt for the best SEO services in the UK to get this job done, many others can’t afford to hire a company and so they do it themselves.

If you’re among the latter ones, you might be having trouble getting your website ranked, and the problem lies nowhere other than in your SEO strategy!

Signs You’re SEO Strategy Isn’t Working

Often corporations do not revise their marketing strategies and they send out marketing materials because that's what they've always done.

Unless you’ve hired the best SEO services in the UK, or created an in-house team of competent SEO experts, there’s always a high risk of you missing out on the latest SEO trends and continuing your old methods.

But you can’t survive like that in the ever-changing world of SEO!

Here are the tell-tale signs that you need to revamp your SEO strategy, or find an SEO services provider to help you out:

Sign 1: Decrease in Organic Traffic

The goal of an SEO strategy is to increase visitors to your website. When you initially start out, you'll spend the bulk of your effort optimizing pages, targeting keywords, generating a library of excellent content, and acquiring backlinks from authority sites.

That SEO effort, over time, encourages search engines like Google to pay attention and position your pages properly in their results, attracting users to your website and content. Examine your stats to observe how your traffic has changed over the last year by SEO services in the UK.

If it's rising, you're on the right route; if it's falling, there's probably something wrong with your plan.

Determine the likely causes of the dip and search for chances to alter your approach. Utilize your rivals' keywords and increase your spending if feasible to fight your way back to the front page of Google.

Sign 2: Keyword Rankings Dropping

If your keyword ranks are declining along with your site traffic, it suggests you're losing organic visitors. This, in turn, indicates a failed SEO approach.

Keep in mind that minor swings in keyword ranks are typical and should not disturb you. However, if the ranks of your major keywords continue to fall, you should be worried.

For example, if a keyword ranks first and then drops to 5th after a week and maybe 100th after two months, it indicates that it is losing rank over time. You have a major SEO issue to deal with.

The same is true if your website is not ranking for the most important keywords in your field. These are usually keywords that are unequivocal successes in their respective niches.

Sign 3: Low Conversions

In case you've been driving traffic to your blog articles and landing pages but not producing new sales or leads on a consistent basis, your UK SEO services approach may be to fault.

It's possible that you're attracting the incorrect kind of search engine traffic.

Concentrate on terms that convey purpose. There's no wrong in developing a plethora of information-rich blog articles and pages for your readers, but if they're not interested in purchasing a product or service, you're simply giving your expertise away for free.

Analyze the keywords for which you are now ranking and identify those for which you should be pushing.

It's fantastic to rank for as many keywords as possible, but simplifying and concentrating on a few heavy hitters that will convert visitors into buyers will be the key to success.

The user experience should also be addressed. Make sure every page has a clear call to action, and search for methods to move customers through your SEO services in the UK sales funnel at every opportunity.

Sign 4: Backlinks Quality is Poor

Building inbound links is a critical component of SEO or for an SEO agency in the UK and, ultimately, digital marketing. The more quality backlinks you have, the better you will rank. The inverse is also true.

If you get an excessive number of low-quality and irrelevant backlinks, Google may penalize your website.

In fact, manipulative and spammy backlinks might permanently blacklist your website from organic SERPs.

If you're receiving them, it suggests your SEO approach isn't working.

Setting goals, identifying your target market, and implementing an SEO plan from the bottom up are the only ways to get the real results you're after.

What degree of success can you expect in the upcoming months and years?

By VROX Content Team - 12 Aug 2022