5 Common SEO Problems- And Their Solutions

Are you looking for a long-term solution to get organic traffic? Are you tired of relying on expensive ad campaigns for customers?

If so, then you should perfect your SEO strategy.

But you probably know that already. You probably already have some sort of SEO strategy to improve your website’s ranking. However, you just can’t seem to get to the first page of Google’s search results.

If this is the case, then you’re probably facing one (or more) of these common SEO problems.

The ideal solution is to have the best UK SEO services handle your SEO strategy. Otherwise, you can try some of the solutions discussed below.

Why Your Website Isn’t Getting Organic Traffic?

There may be a hundred reasons why your website isn’t getting organic traffic. Every business owner thinks that their problem is unique. However, when it comes to SEO, there are a few common issues that most people face.

Chances are your business faces one or more of these common problems.

Here are the top 5 SEO problems and their solutions:

1. You Don’t Have a Content Strategy

The most common fault that many businesses make with SEO is that they don't have a strategy. An SEO strategy is an outline of all the tasks you need to do before your page can start ranking. Whether you have an in-house SEO team or outsource your SEO campaign to UK SEO services, you should have a strategy for SEO.

An SEO strategy typically includes details on which keywords to target, which areas you are going to

Just posting blog after blog to your website won’t get you any results, no matter how much content you create!

The Solution:

Create a strategy for your content! This may sound simple, but you’ll have to do the following:

• Create a list of keywords that you want to target.
• Create a pipeline of articles that you can post regularly. (The best UK SEO services can help you with content creation)
• Create a timeline to post content. It could be daily or even once or twice a week.
• Post your content to different social sites.
• Monitor your traffic.

By creating an effective SEO strategy, you’ll be able to outline SEO activities more effectively and improve your site’s ranking.

2. You Have Duplicate Content

Duplicate content is a common issue in websites that post content regularly. You may not even notice that you have two pages with almost identical content.

Sometimes this is caused by incorrect indexing of URLs, which results in two different URLs of the same web page. The problem with this is that it makes it difficult for Google bots to crawl your site and index the content.

The solution:

• Use 301 redirects. This helps to permanently redirect users away from irrelevant links.
• Use a Canonical tag to tell Google that a web page is a copy of another one.
• Use the No Index tag to prevent Google from indexing duplicate pages.
• Use Google Webmasters to mark your preferred URL.

Many of these fixes require technical expertise, which is why you should have the best UK SEO services handle it for you.

3. Unoptimized Meta Descriptions

Meta Descriptions are just as important as the rest of your content. They represent your content on Google and tell the visitor what the web page contains. A common problem with many websites is that the meta descriptions are not engaging.

Think of a meta description as an ad. If the ad copy is not engaging, why should someone click on the ad?

Another common mistake many websites make is that they don’t add keywords in the meta description. Having keywords in your meta description is one of the best direct ways to improve your website’s SEO score.

The solution:

• Think of meta descriptions as Ad descriptions. If they are engaging, they will get more clicks.
• Make sure the keywords of the content and meta description match.
• Use SEO tools like Yoast SEO or SEO Press to see the SEO score of your website.

If you have a content agency or UK SEO services creating your website content, then they will optimize your website’s content, including the meta descriptions.

4. Broken Links

Have you ever clicked on a website link, only to see a 404 error? This often means that the website’s link is broken. Broken links can drastically affect your SEO score, and cause a good SEO strategy to go to waste.

If your site has broken links, or your website’s link is broken, then you should fix it immediately.

The solution:

• Test Your Website’s Links Regularly
• Use 301 redirects if you change the links on your website.
• Delete any broken links from your website.

5. Slow Site Speed

When it comes to improving your website’s ranking, nothing hurts your SEO more than a slow website. The ideal loading speed is less than 2 seconds. If your website is slower than this, then your SEO score can be affected negatively.

Besides, slow-loading websites will also receive less user traffic as no one has the patience to wait for your website to load.

The solution:

• Switch your web hosting company. They may not be providing you with the best hosting services, which causes your website to slow down.
• Get a better hosting package. It may be that your website’s requirements are more than what is provided in your current package.
• Optimize images and video content on your website.

How to Identify These Common SEO Problems?

Before you can create a solution for improving your SEO score, you should know what problems your site is facing. The best way to do so is through an SEO audit. The best UK SEO services will conduct an SEO audit of your website to identify any problems that may affect the SEO score.

Based on this, they can recommend solutions for improving your website’s ranking.

If you are facing any of these SEO issues, then you are missing out on a lot of organic traffic. So, conduct an SEO audit today and fix your site’s SEO for good!

By VROX Content Team - 10 Dec 2021