5 Reasons Why Your Website Isn’t Getting Ranked on Google (and Solutions)

Whether your website is brand new or years old, being unable to rank it on Google can be a pressing issue.

Not sure why your website isn’t ranking on Google?

It could be the speed, high bounce rate, or maybe your keyword research is going wrong. in any case, you can either get assistance from the no. 1 SEO company in UK, or read this blog to identify the issues.

1. Your Website is Brand-New

If your site or page is new, it may just be a question of waiting and checking back later.

There are several moving pieces involved in having your material crawled, indexed, and rated. Google's discovery process might take many days or even weeks at times.

How to Fix:

If you check and discover that your site is not yet on Google, you may install Yoast SEO and upload the produced XML sitemap to Google Search Console to assist Google in finding your website.

You may also use the URL Inspection feature in Search Console to see how individual sites are doing. It explains how Google crawls and evaluates your website, which is something the No 1 SEO company in the UK can assist you with.

2. Slow Site Speed

On mobile devices, most online sites take roughly five or six seconds to load. Users only wait 3 seconds before abandoning the website.

This disparity indicates that individuals aren't obtaining what they need quickly enough.

It's worth noting that Google looks at your engagement data, such as how long individuals stay on your site instead of "bouncing" immediately off, to assess if users find your site worthwhile.

Your search engine rankings will improve if your site looks to be helpful and vice versa.

If people are unwilling to wait for your website to load, they will miss out on the value you provide, and search engines will likely penalize your ranks as a result.

How to Repair

To determine how long, it takes your site to load, you may use free internet tools such as Google Page Speed Insights, a mobile speed test, or a domain report from a free Semrush trial.

Lowering picture file sizes, reducing the number of videos on a single page, and overall reducing the number of HTTP requests for your site may be the solution to the issue of poor site performance.

3. Website is Blocking Google with robots.txt

You might have instructed Google not to index your material, but you could also have told Google not to crawl your site. Blocking crawlers in a file called robots.txt ensures that you will never get any traffic.

Blocking robots is not that hard. WordPress, for example, includes a Search Engine Visibility feature that, when set to Discourage search engines from crawling this site, tries everything possible to keep crawlers away.

Uncheck this box to reactivate your website.

WordPress 5.3 and later use the noindex mechanism outlined in point 3 to manage site indexing through the Search Engine Visibility option.

This update was required since Google still indexed sites it came across.

Aside from asking WordPress to restrict search engines, it's possible that other technical difficulties are causing crawl failures, preventing Google from correctly indexing your site.

Your site's web server might be misbehaving up and displaying server problems, or broken JavaScript in your code could be tripping up the crawler. Check that Google can simply crawl your website; the No 1 SEO company in the UK is excellent at identifying these problems.

How to Fix

If your robots.txt file prevents Google from indexing your website or sections of it, and you wish to alter that, you must update the file. You may modify your robots.txt file by following this method.

4. Content Doesn’t Have Appropriate Keywords

You'll struggle to rank if search engines don't understand the queries you're attempting to answer and hence rank for.

The content should be explicit enough that consumers can instantly comprehend what you're giving. You may do this by conducting keyword research for your content.

This applies not just to blog posts but to every page on your website.

There's a lot that goes into SEO optimization, but at its most basic, you need your site's content to transmit what your service/product/company is solving for and how people are looking for it.

How to Fix

Begin by doing keyword research to ensure you're targeting the proper keywords. Aside from that, it can be interesting to observe what keywords your site is now ranking for.

Because not all keywords are made equal, do your homework.

This demonstrates why it's critical to establish the keywords you'll want to target via your content strategy in order to generate results for your company.

It's also not enough to know how you refer to your company.

5. Poor Quality Content

One last reason your content may not be ranking is because it does not fit the purpose of individuals looking for your term.

Search intent is becoming a more significant component for search engines these days. Do users want to purchase something, visit a particular website, or simply get information? Google will show search results based on the user intent.

Even if you're targeting a longer tail key, if your material doesn't fit the primary purpose of searches, it won't appear in the results since it's not what people are searching for.

Remember that not every search word has a single dominating sort of intent. Furthermore, ranking with material with different purpose is not difficult.

How to Fix

Unfortunately, you have little control over the purpose of search engine users. However, you may change your content approach. If your optimized content isn't ranking, examine the search results and evaluate what you find.

Consider what you see on the results pages while developing your SEO strategy, or get help from an SEO company in the UK to get this done.

By VROX Content Team - 10 Jun 2022