For most business owners who’re aiming to succeed in the ever-so competitive market, an online presence is considered to be of utmost importance.
But going online isn’t as simple as it sounds.
It requires proper planning, strategy, and a team of professional web developers by your side!
Also, before you launch your online presence, it’s mandatory to make certain that your web design is flawless and that your site runs smoothly on all devices.
Ideally, your website must be designed to provide a user-friendly experience and should get you a steady flow of leads for ever-increasing sales.
To ensure that all of this happens, and that your web design is utterly immaculate error-free, and up to the mark, we recommend you hire the best web development company instead of going for the cheapest option out there.
Plus, make sure your website is free of all the common errors that we’re just about to list down.
So, do you want to start you online success with a website that’s absolutely faultless?
If yes, then make sure that your chosen web development company steers clear of the following mistakes:
Some websites feel quite clustered and difficult to navigate through just because too much information is provided in too little space.
This happens majorly because the business owners feel an urge to inform their visitors about every single thing, from their range of services and products to their vision and policy, as well as the capabilities of their team.
And while it’s okay to present your online visitors with useful information, it isn’t right to do it all on a single page.
Because a visitor forms his first opinion about your site in less than two-tenths of a second, and an overwhelming web design won’t do much good.
Apart from this, as per the research conducted by Nielsen Norman Group, the text on a web page is only read by 16% of the users, whereas other 79% visitors merely scan the website.
However, while too much information isn’t good, too less of it can be damaging as well.
While it’s suggested that you shouldn’t be presenting too much information on your site, not putting up enough of it can also result in a decreased rate of conversions.
In other words, although minimalism is trendy and looks pleasing, you must know how to do it right.
The key is providing your visitors with all the necessary information in the form of simple imagery, and short, creative sentences.
Did you know that 85% of adults think that a company’s website must be responsive?
Well, you do know now!
Not having a responsive website means your site doesn’t perform well on mobile devices, and if that’s the case, believe us, you’re losing lots of sales!
Have a look at this image below and you’d know why having a responsive website is so important:
Are you a creativity freak?
Do you want to add a touch of flair to everything and anything?
Is going a little extra your favorite thing to do?
Well, a bit of creativity can sure help you stand out, but too much of it would just annoy your visitors.
The purpose of your website is to help your prospective customers learn about you, but if they can’t understand the information displayed, they may not get interested in making a purchase at all.
So, if you want your website or ecommerce store to be a success, make sure all the information is easily readable.
One of the most common web design mistakes, an unclear or missing CTA can cause your visitors to never become your customers.
Now that’s not an ideal situation, right?
CTAs are crucially important for all websites, since they can get your visitors to act in the desired manner. A Call to Action can include buttons such as ‘Learn More’, ‘Click Here’, ‘Get in Touch’ etc.
Also, when you’re choosing a CTA for your site, we’d recommend you to keep it simple and succinct.
Just don’t complicate things and provide your visitors with enough information regarding your products and services, and tell them what they need to do in order to benefit from your offers.
If you’re planning to use a premade template for your website instead of getting a new design made, make sure you choose wisely.
When it comes to design templates these are the factors that you should be focusing on:
Also, whether you’re building a business website or an ecommerce store, make sure that the design template you choose suits your brand image and can make a good impression on your site’s visitors.
Lastly, even if your web design is great, easy to navigate, includes just the right amount of information and has a CTA too, it can all go down the drain if you don’t get your site optimized for page speed.
And, just so you know, poor page loading speed wouldn’t just affect the user experience that you’re providing, it can affect your site’s SEO, it’s ranking on Google, the number of visits that it gets, and most of all, your rate of conversions!
To put it simply, with all the competition out there, your visitors would just move to another site if yours is taking too long to load.
Also, page speed is one of Google’s ranking factors and you’d need to make sure it’s fast if driving more web traffic is your goal.
So, want your site to be more than just pretty?
Partner up with the best web development agency in town!
Bonus tip: Get your site optimized for SEO by certified experts for increased organic traffic.
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