Animations have more to offer than just ‘spicing up’ your website designs.
They add a dynamic and entertaining experience for visitors and can help keep them on your site longer.
Animations also have their other important roles like announcing the news on your site or even adding humor in conversations.
Other than this, having an animated website can also decrease the bounce rate of your website visitors as it makes the navigation easier to decipher.
However, your developer might recommend you to not add animations on the website since they’re difficult to implement than illustrations and text.
When it comes to discussing the difficulty with these kinds of multimedia capabilities, I believe Jakob Nielsen expressed it best:
Although multimedia has a place on the Web, current Flash technology tends to discourage usability for three reasons: it increases the likelihood of bad design, it deviates from the Web's fundamental interaction style, and it also consumes resources that could be better spent improving a site's core value.
You may look for E-commerce web development services in the UK.
Here are a few of the many reasons why you should use website animations:
1. For creating fluid motions
When you click a button on a website or connect to another page, the content will usually scroll up in front of you automatically.
With animations, you can make the process of changing pages easier for users.
Transitioning between tabbed pages is considered especially helpful, as it takes time and mental effort to switch between them all day long.
2. To provide feedback
Let’s explore some of the ways that animations can help you on your website.
For starters, they’re easy to make and fun to use.
As users scroll down your page, they see these animations pop up at different places on the screen.
This is also a great way to enhance content since adding one of these animations can be like telling your visitors.
Your website will be more convenient to browse with interactive animations that provide feedback based on how people are interacting with it.
3. Providing context
Scrolling down to view more of a website is usually not necessary because of its size.
Let's say you have a lot of content on your website that requires visitors to scroll down.
As you can see, adding animations to your website may help some readers get a hint that there might be more content for them.
Adding your animations can help guide your audience to understand the action they should take.
4. To show development
Animations can be used to show your website's progress, for example, the loading bar or something else.
They can make it more exciting and improve its liveliness.
An animation can also be used if your website needs to show a progression that is occurring in real-time like a loading bar or something else.
You'll be able to decide on a timeline, which animations you'll use on your website, and see what will work best.
5. To tell a story
You might want to consider using animations if your website is pretty complex and you’d like to give a tutorial to visitors on how to use your website.
They can attract more attention, making for better usability for everyone.
You can also use animations throughout your app.
They're useful for telling users that something went wrong, displaying errors, and providing people with a sense of humor amidst tense situations.
A pro-tip: add your animations in the initial wireframe
You can add animations to your wireframe design without assistance from a designer by including them on the page where it is clear exactly what you are trying to depict.
There are lots of ways to adapt your design depending on the purpose of the website.
It could be as simple as noting down whether you want the images to slide in, text to fade in as the user scrolls, or a button that zooms in when you hover on them.
Your website's UX may be made smooth and memorable by using good animation in the correct location at the appropriate time.
When adding dynamic components to your website, the most important thing to note is their influence on usability.
It's up to you to decide where and how much motion should be used in your design.
To make it convert for your company, pay attention to the scale and execution of your design decisions, and evaluate their influence on the user regularly.
Always check that your animations work on different devices and that you're using a reliable hosting solution.
Leave it to the web design specialists and E-commerce web development if you want to be sure of success.
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