Your Ultimate Guide to Creating a Great Business Website

Your Ultimate Guide to Creating a Great Business Website

 

A business website is a must-have for every business owner who wants to succeed in this ever-growing marketplace. 

That’s because, a powerful website can attract a steady stream of audience and convert them into potential customers, thereby resulting in increased sales and profits. This is the only reason why web development services in UK and all around the world are receiving increased popularity. 

The good news is that, in this modern world, you don’t have to be tech-savvy or learn complex coding just to create a great website. Instead, you just need to walk through a few simple steps to get started.

Read on to find out how you can build a strong website in just 5 steps…

5 Key Steps to Building a Powerful Website

Regardless of your business type, having a website is crucial if you want to improve your sales. However, the newbies might get stuck while creating a site if they don’t have a complete to-do list.

To help you out, here is an ultimate guide to building a website from scratch: 

  1. Choose a Good Domain Name 
  2. Find a Reliable Web Hosting Company 
  3. Get Excellent Web Layouts
  4. Consider SEO-Optimization 
  5. Invest in Digital Marketing

 

1. Choose a Good Domain Name 

First of all, you need to come up with a catchy and easy-to-remember domain name.

Domain name is the URL of your website that your users would type in search engines to find your services. Not only it can leave a good impression on people, but also help search engines to crawl your website easily.

The image below depicts an ideal domain name: 

 

And, here is how you can create a good domain name as shown in the above image: 

  • Use easy to pronounce words 
  • Try to add keywords of your niche 
  • Make it precise and short 
  • Don’t use hyphens, double letters and special signs
  • Use famous TLDs i.e., .com, .uk etc. 

Once you’re ready with your domain name, you need to check its availability on an online domain checker. If available, you can buy it right away with the help of a domain registrar. Make sure your chosen name is not already taken, else your company might face problems due to copyright claims.  

2. Find a Reliable Web Hosting Company

Before getting web development services in UK, it is important to choose an external host to manage your online presence like a pro.

Hosting your own website sounds overwhelming. You have to manage traffic, security, speed, and many other things yourself. So, why don’t you just hire a reliable host and stay away from this headache?

Hosting companies offer you different packages i.e., shared hosting, dedicated hosting, etc. For starters, it is highly recommended to stick with a shared server, as it is affordable. On the other hand, a dedicated/VPS server costs significantly more. And, should be purchased once you develop strong roots in the market and start receiving more traffic.

Make sure you don’t fall into a trap because not all web hosts can guarantee optimal services. Remember, this is a long-term contract and if your host turns out to be spam, your business would not reach the height of success. So, let’s have a look at some features you must consider before partnering up with any host: 

  • Secure servers and drives 
  • Automated and regular backups 
  • Malware scans 
  • 99.9% uptime consistency 
  • Excellent client’s portfolio 
  • Standard pricing
  • 24/7 customer support for 365 days 

The best hosting company offers all these features to make sure you run your website smoothly. But, the ideal ones go beyond this and offer plenty of add-ons as well i.e., free domain name, SSL certificates, and much more.

Once you got your host and web development services in UK, you’re ready to move on to the next step.

3. Get Excellent Web Layouts

Now, it’s time to get good web layouts. 

Website is your digital storefront. It should be user-friendly, attractive and super easy to navigate. Because a well-designed website can boost your sales incredibly! Don’t you think that along with getting the web development services in UK, hiring the best website designers is worth it?

Here is an example that shows how a good website should look like:

 

If you get pinchy layouts, your customers would run away bestowing you with a poor rate of conversion, hence dropping your sales miserably!

For this, you’ve got different options. First, hire the best web designer and let them help you design a masterpiece. Second, choose popular CMS to administer everything yourself, from layouts to content management and so on. Be warned that the second option might turn out to be a huge hassle if you lack technical experience and knowledge. 

Whatever the option you’re willing to stick with, keep the following points in mind: 

  • Checkout trending designs and pick a responsive one 
  • Use colors that match your niche 
  • Get the best web development services in UK
  • Make sure the colors and designs go together 
  • Add high-quality but original pictures 
  • Avoid web development mistakes
  • Make sure your content and important information stays in front of your audience 
  • Don’t use general statements instead go for action-words 

Congratulations! Your website’s ready to launch! Thanks to the best web development services and the hosting company!

But, hold on… 

Just getting your website online is not enough!

No matter you want to run a website with the help of the top web development agency in UK or with CMS software, you’ve got to work hard on the promotion of your website! 

 

4. Consider SEO-Optimization

Ready with your website? Great! 

Now, you need to bring in on top of the search results. Why? Because the first page of search engines receives more than half the entire clicks! 

This is where SEO optimization comes into play! Which is all about optimizing your site for better ranking through organic search.

Now, let’s shed light on some important things that can uplift your traffic with SEO: 

  • Blog-post:  Without a blog section your site might keep on lagging behind your competitors. Thus, learn how to create keyword-pivoted blog posts and start uploading content regularly. 
  • Guest Blogging: Guest blogging is as important for your website as web development services are important for your business. This can bring more links and ultimately increase your ranking. It’s more like a confidential vote from a trustworthy site to another. Imagine how many clicks you can receive daily if a popular site links your website? 
  • Meta descriptions and title tags: To persuade the users to click on your website, you need to draft heavy-hitting title tags and meta descriptions. Make it precise and make sure it highlights the entire idea of your blog.  
  • Prioritize social media platforms: Creating channels on YouTube or pages on different social sites can help you reach your target audience easily. Social media marketing can bring more users to your website and probably convert them into potential customers.  

Keep in mind, SEO does not stimulate results overnight. You’ve to work for months but once it triggers, you would start receiving oodles users on daily basis! 

During all this, don’t forget to pay close attention to the latest SEO trends and avoid fatal SEO mistakes. Without this, you might risk your ranking and alienate a huge amount of your potential customers.

 

5. Invest in Digital Marketing

SEO is important, indeed, but takes a lot of time to show results. So, what? Sit back on the sofa and wait for the results? 

Of course not! 

Business owners can’t afford to leave their business alone even for a single second! So, what’s the solution? Well, start investing in digital marketing. 

The best way to promote your business in today’s ever-evolving market is to harness the power of digital media. It is primarily an internet-based activity used to connect marketers to their customers. The bonus point is that you don’t have to spend a fortune, wait for months and rely on third-party advertisement companies.

The key to successful digital media marketing is powerful planning. Here’re some tips for:

 

Creating a business website is a tough call but once you’re aware of all the important steps (as you’re now), everything becomes super-easy. Focus on every single aspect of your website and use appropriate marketing strategies to see the real progress!

Ready to build your first site? 

Get the best web development services in UK and let them help you design an outstanding website to grab more and more customers! 

By - 18 May 2021

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